How was the giant DHL established by only 3 men and be the largest shipping and delivery company in the world?
The success stories of companies and individuals are considered one of the best inspiring ways that help the emergence of new stars in the world of entrepreneurship and small businesses, which quickly achieve continuous successes and achieve huge economic and financial booms in very short periods, which must be taken into account in me and instead of reinventing The wheel once again, we can see the light from the lamp of past experiences and walk on its light to create new works with a modern spirit and experiences of the past.
However, the difference between the present and the past in the business world is that technology, innovative marketing methods, and the fields of financial consulting in entrepreneurship have all shortened the time for everyone who wants to own a commercial, industrial, agricultural or technological project.
And before you start studying many ideas and collecting consultations from relatives, friends, and classmates, you must before all of that read and know how the giant companies succeeded, and whether their success and reaching what they are now was the result of the work of teams and years or is it a coincidence.
In order not to despair, I want to tell you that some companies were prepared for them, but the conditions always need those who seize the opportunity and turn the needs of people to a company that achieves the primary goal behind it, which is to earn money and a lot of money to turn its founder and those with him from a work team to wealthy people like Jeff Bezos and Bill Gates And Mark Zuckerberg and many others.
Did you know that ships in the United States of America were wasting a lot of time in the port until the customs officials finished extracting their papers, also the papers and documents that had to be cleared were transported by mail from the city of San Francisco to California to the city of Honolulu, this matter took a long time to complete, And there is no more difficult in this industry, the manufacture of merchant ships and the transportation of goods by sea than that of wasting time on the ports, there are huge costs borne by ships on the port, and the best possible investment for the ship is when it is at sea.
Daily, and his colleagues at Hillblom, Lynn, have considered a unique feature that no one can compete with: a shipyard delivery service from San Francisco to Honolulu on the plane, and one of them will travel himself with the papers to ensure their safety, and when the ships approach Honolulu the cards are cleared before even Ships arrive with their cargo to the port, thus saving huge costs and time.
The cost of the service was about a hundred times greater than the cost of transferring papers by regular mail (while reducing them the more customers whose papers were delivered by air at one time), but whoever works in this field knows the value of every second, and therefore the ships are very welcomed by the idea, especially with a guarantee of safety The papers, which are those papers in which any error or loss causes a certain catastrophe for ships. Hence, DHL came out (abbreviated by the first three letters of the name of the three co-workers).
The lesson learned: that when you search for a unique advantage in a company or when you provide a distinguished service company, you will not worry about asking for the price you want, because you already provide a unique and distinctive service, your customer can estimate it, but you remain standing to fight in a battle where you lose land every day, Between a loss of profits or a market share, in favor of competitors who play at the price better than you, as this is not what marketing or preferring it today.